Programme Details
“The Fashion Union – A Platform to Celebrate the Beauty of Workwear” (The Fashion Union) aims to promote the diversity and inclusivity of workwear and its transformative aesthetics into contemporary fashion. Workwear design is broadly classified by job nature, function and utility, while the styles differ according to region and industry. Throughout the years, workwear has always been an important and exciting source of inspiration for fashion designers.
Through a series of engagement activities including an exhibition, fashion shows, workshops, outdoor bazaar, and forums, The Fashion Union aims to inspire designers and industry professionals to explore innovative ways of incorporating workwear elements into their designs. It seeks to unlock the immense potential of workwear aesthetics, while honoring the valuable history and multifaceted nature of workwear in the broader fashion landscape, in order to increase public awareness of workwear fashion. This will attract a broader market segment and create new opportunities, thereby expanding the fashion industry’s reach and potential. With its engaging activities, it will attract fashion enthusiasts, industry professionals, workwear lovers, and collectors, creating a vibrant marketplace for fashion-related products and services. The increased visibility and recognition of workwear aesthetics through The Fashion Union will also foster the development of new product lines, collaborations, and partnerships. With a focus on showcasing workwear aesthetics to the public and integrating fashion culture and industry, The Fashion Union will stimulate economic growth and generate revenue for designers, manufacturers, and related businesses, contributing to the overall prosperity of the industry.